Laura Creekmore

Laura Creekmore

Laura Creekmore has been making tech and content hold hands and play nice for more than 20 years. Today she is director of taxonomy and content strategy for Edgenet, a software platform for suppliers and retailers to organize, structure and share product content. Her team manages a multi-thousand category taxonomy of products, with more than 300,000 attributes that help consumers find and buy the products they need from more than 10,000 brands.
For 10 years, she ran Creek Content, a consultancy focused on communications and content strategy for organizations in complex fields like health care, agriculture, and other industries. Her work helps companies design and structure content to take advantage of modern technology and engage their audiences. From 2001-2008, she led digital media at content marketing firm Hammock Inc., creating and managing digital properties for national associations. Creekmore first worked at Hammock in the mid-1990s, building her first website in 1996, and began learning how audiences interacted differently with digital content.
In 2000, she co-created Smallbusiness.com, a first-generation social website aimed at connecting small business owners with others who shared their interests. Creekmore’s team created the taxonomy and content strategy for the site. In recent years, she has served as an mentor through the JumpStart Foundry and the Nashville Entrepreneur Center, mentoring other entrepreneurs on business strategy, marketing, and content strategy.
Creekmore taught content strategy as an adjunct faculty member at Kent State University from 2014-2017, teaching master’s level user experience design students.
She is a graduate of Leadership Nashville and Leadership Middle Tennessee, member of the Rotary Club of Nashville, and a member of the board of directors for the Association of Junior Leagues International. She is past chair of the board of Nashville Cable, and a past president of the Junior League of Nashville, and has served on numerous other nonprofit boards, including the Oasis Center, Tennessee Justice Center, the McNeilly Center for Children, and the Monroe Carell Jr. Children’s Hospital at Vanderbilt.
Laura grew up in Bolivar, Tennessee, and graduated from Vanderbilt University cum laude with a bachelor’s in European History in 1993. In 2017, she earned a master’s in information science from the University of Tennessee-Knoxville.
She speaks and presents workshops on advanced technology, content strategy, content marketing, breaking through a cluttered media landscape, connecting with your audience, public speaking, and nonprofit governance issues.
She is married to Ashby Barnes and has three children.