- Marketing, Tech & Communications
Amy A. Atkinson is the founding partner of Amy Atkinson Communications (AAC), a strategic marketing, PR and social media firm specializing in integrated communications. Atkinson opened AAC in early 2013 and has since worked with clients in the healthcare, arts, hospitality, nonprofit, technology, professional services, tourism, and special events industries.
Before opening her own firm, Atkinson spent 2001-2012 at the publicly traded Gaylord Entertainment Company (GET) and served in several leadership roles at the famous Nashville-based hospitality and entertainment company. As corporate vice president of marketing and PR, Atkinson oversaw the centralized branding,marketing, and public relations for the Gaylord Hotels brand, as well as developed the company’s social media strategies, policies and major online initiatives.
Prior to joining the Gaylord Entertainment team, Atkinson was vice president at Martin Public Relations/The Martin Agency. Atkinson served at this 450-person, Richmond, Va.-based advertising and public relations agency since early 1992, and opened a satellite office of that agency in Nashville in 1999. Atkinson worked with clients in several industries including banking, healthcare, technology, transportation and tourism. While at The Martin Agency, Atkinson created the strategic communications plans for the USVI Department of Tourism; wrote tourism-related speeches for the Governors and Tourism Commissioners; testified in front of the USVI Senate; handled crisis communications; and supervised multi-faceted integrated marketing campaigns with great success.
Atkinson’s work has received awards for accomplishments in crisis communications, direct marketing, copywriting, media relations, leadership and marketing throughout her career.
Atkinson is a graduate of Leadership Nashville, a Nashville Business Journal’s“Woman of Influence,” and is accredited in PR by the Public Relations Society of America (APR). She currently serves on the Advisory Committee for both iBlog Magazine.
Atkinson is a current member of the Board of Directors of the Arts & Business Council of Greater Nashville, Friends of Radnor Lake, and the Nashville Wine Auction. In May 2016, she rolled off the Board of Directors of the Nashville Ballet after a six-year term. She is also a former six-year member of the Board Trustees of Cheekwood Art & Gardens and recent 10-year member of the Nashville Mayor’s Tourism and Convention Commission. She is an advisory board member of the Tiny But Mighty Fund, a member of the Nashville Rotary, the Junior League of Nashville (Sustainer) and Nashville Cable (three-year Advisory Board member). Atkinson has also served in numerous other volunteer roles in many other nonprofit organizations in Nashville.
A graduate of the University of Virginia, Atkinson lives in Nashville, Tenn. with her husband and business partner Brannan, a Nashville native. They have four beloved rescue. When not doing work for great clients, Atkinson enjoys supporting various Nashville causes, exploring new restaurants with friends, and hiking trails at Radnor Lake in their free time.